Update logo,

visual identity,

product branding,

retail branding,

tone-of-voice.

Starting with a subtle, yet fresh and modern logo evolution,
Begin worked on a new visual identity and a flexible design system
to ensure a cohesive and dynamic conversation at all brand
touch points. Begin built its case on WE’s brand mission “we bring
style to the people.” While highlighting the confident and
knowledgeable personality of the brand, the case focuses on WE’s accessible nature, which keeps consumers coming back.