Visual language,

communication

guidelines,

layout tempplates.

Palmolive was looking to improve its visual style by introducing
a consistent and striking visual language for the Dutch market.

Working together with Colgate-Palmolive’s internal team and

through our associates at Oy Communications, Begin defined

the problem solving strategy & process, and then created the

‘Zest Curve’ system, along with accompanying communication

guidelines & templates.