Re-positioning,
re-naming,
identity,
visual style
and system.

The brand NONO has a no-nonsense approach and beautifully
designed collections for boys & girls. And, since 2009, it has attitude.
With Begin’s help, the Veldhoven Group’s kids brand has reconnected
with its origins and brought back no-nonsense as the brand’s driver.
The result is a change of name, a new positioning & identity, a confident attitude, and, most importantly, a single, unique point of focus for all levels of the organisation.