Manhattan Hotel, Rotterdam
Turning the port city's language into an identity.
What we did
Identity Concept
and design.
Manhattan, just like Rotterdam, has long been the most important port in the world. This long and rich naval heritage offers a perfect opportunity for both cities to be tied in a symbolic knot. The branding program was developed for a pitch (that Begin didn't win - see manhattanhotelrotterdam.com for the winning design) to re-brand the only 5-star hotel in Rotterdam, previously part of the Westin chain.
