In 2008, as part of it’s on-going strategy to support local fashion manufacturers and designers, Fortis Netherlands became head sponsor of the Amsterdam International Fashion Week. To brand the event, Fortis looked to partner with an agency that had valuable experience in the business of Fashion. In collaboration with Fortis’ global communications agency, Begin developed a strategic approach for the merging of Fortis and Fashion, and, based on this platform, created a visual identity for the AIFW events sponsored by the bank.

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