Colgate
A new look & aligned approach for consumer communications.
What we did

Visual language,

communication

guidelines,

layout templates.





Working together with Colgate-Palmolive’s internal

team and through our associates at Oy Communications,

we developed a branded and consistent visual language

for all of Colgate’s consumer communications within

the Netherlands. The language was then applied through

the development of a comprehensive guideline and set

of layout templates.